President GMA should really really study Development Communication.
While reading my DevC 208 module (Social Marketing and Social Mobilization) I came across these three trends and definitions of development. Allow me to share:
(copied verbatim)
1. Development must be PEOPLE-CENTERED - The aim of development must be the improvement of the quality of life of human beings, not improvements in economic production.
2. Development must be PARTICIPATORY - In order to realize development, concerted efforts from the government and the grassroots are needed.
3. Development must be SUSTAINABLE - True development doesn’t sacrifice tomorrow’s resources for the sake of today’s needs.
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